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Bush Theatre is an important part of the London theatre scene, often the breeding ground for new and exciting plays and directors.

In 2012, the theatre moved premises and wanted a new website to reflect its growing status in the industry. Along with the website, we were also asked to look at a brand refresh, something we’re used to doing during a website redesign.

The kick-off stakeholder workshop was a fun affair. Conducted in a rehearsal studio (wall-to-wall mirrors) we outlined the website’s users as personas, discussed key requirements, the brand, and, the all important project goals.

The focus of the website was to excite users, sell tickets, get people through the theatre’s doors, and to communicate the wider role the theatre plays in the industry and the local community.

Part of the project was to develop a writers and theatre lover’s blog about playwriting material. Titled Bush Green, the blog also had its own identity.

To work responsively across many devices and to ensure we employed useful user experience tricks (for example, animated transitions). The project was ‘designed in the browser’ with only a smattering of traditional Photoshop work. This process sped up the time it took to understand how the design would responsively across mobile, tablet, and desktop computers.

The site was built with WordPress and integrated with popular ticketing system, Spektrix.

The Bush Theatre website was launched in October 2014 and has greatly enhanced the image of the theatre and has so far improved ticketing performance since the launch.

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